Hello Everyone!
Let’s kick off our ‘Back to School’ content series with my conversation with AMIA co-founder, Jon Katz. Jon is a friend I met through a job interview 5 years ago in NYC. While things didn’t work out where we’d work together, we stayed in touch. Once I saw Jon launch AMIA foods out of a personal need I had to reach out and invite him on the podcast. I know his business is going to benefit the millions of chronic migraine sufferers in the US!
In addition, Jon discusses the steps he’s taken to gain a foothold in both brick-and-mortar retail and DTC, the feedback he’s received, the challenges he faces, and the annoucement of his new co-founder (you’ll need to listen).
Use promo code WORTHY at check to get 25% off your first AMIA order.
Migraines are a debilitating condition that affects millions of people worldwide. While medication is often the go-to treatment, there are natural ways to manage and potentially reduce the frequency of migraine attacks. In this interview with Jon, we delve into the world of migraine management through diet and explore his journey in building a successful startup focused on providing migraine-friendly food solutions.
Key Takeaways from the Interview:
Migraines and Diet: Jon’s personal experience with migraines led him to discover the significant impact of diet on migraine frequency. By making dietary modifications based on research from Dr. David Buchholz’s book "Heal Your Headache," he experienced a 50% reduction in migraine attacks.
The Birth of Amia: Inspired by his own success trying to prevent the onset of migraines through diet and the lack of convenient migraine-friendly food options, Jon founded Amia. The company aims to provide easy-to-access, trigger-free food products for migraine sufferers.
Challenges and Triumphs: Jon openly discusses the challenges of starting a business, including fundraising difficulties and the emotional rollercoaster of entrepreneurship. He emphasizes the importance of perseverance, customer focus, and adaptability in overcoming obstacles.
Advice for Aspiring Entrepreneurs: Jon shares valuable advice for those considering starting their own ventures. He stresses the importance of thorough preparation, a strong stomach for stress, and a genuine passion for the problem you're trying to solve.
The Power of Customer Focus: Jon highlights the significance of understanding and connecting with customers. By actively seeking feedback and building relationships with migraine sufferers, Amia has been able to develop products that truly meet the needs of its target market.
Actionable Takeaways:
Educate Yourself: Learn about the potential connection between diet and migraines. Consider reading books like "Heal Your Headache" by Dr. David Buchholz to gain insights into food triggers.
Experiment with Your Diet: If you suffer from migraines, try eliminating potential triggers like aged cheeses, processed meats, and excessive caffeine. Keep a food diary to track your migraine patterns and identify any correlations.
Support Migraine-Friendly Businesses: Consider supporting companies like Amia that offer products specifically designed for migraine sufferers.
Embrace a Growth Mindset: If you're considering starting your own business, develop a growth mindset and be prepared for challenges. Focus on learning from setbacks and adapting to changing circumstances.
Prioritize Customer Relationships: Building strong relationships with your customers is essential for business success. Actively seek feedback and tailor your products or services to meet their needs.
By incorporating these insights into your lifestyle and supporting businesses like Amia, you can take proactive steps to manage your migraines and empower yourself on your wellness journey.
Watch the full conversation on YouTube
Upcoming conversation drops
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Conquer Migraines with Food: Startup Story with Amia Co-Founder