Hello Everyone -
I hope your 2024 is off to a solid start! What are the immediate goals you’ve set so far?
Excited to share my next conversation with Steven Izen, Founder & CEO, Lokai.
Conversation Highlights:
Lokai's Origin Story:
Inspired by the Hawaiian term "Lokai" representing balance
Infused elements from Mount Everest and the Dead Sea into its products, symbolizing life's highs and lows. Staying humble at your highs, hopeful at your lows.
Lokai's Social Impact:
Donates 10% of net profits, totaling $8 million, so far, to charitable causes.
Rooted in Steven's journey after his grandfather's Alzheimer's diagnosis, Lokai aims to remind individuals to navigate life's contrasts with grace.
Steven's Entrepreneurial Journey:
Started Lokai during college, officially launching after graduation.
He highlights the role of athletics and education in preparing for entrepreneurship.
Executing an Idea or Vision:
Steven emphasizes the importance of long-term thinking and sustainable plans in entrepreneurship.
Advises against overworking to avoid burnout, focusing on sustainable growth.
Living Lokai's Ethos:
He advocates about giving back as a way to gain perspective and balance amidst life's challenges.
Lokai partners with 20+ nonprofit organizations, prioritizing impactful contributions.
Steven is a proud Make-A-Wish’s national board member
Transparency in Giving Back:
The brand engages consumers in the impact by sharing stories and outcomes of donations.
Values transparency in showcasing the direct impact of donations on various causes.
Product Focus and Brand Authenticity:
Steven and his team prioritizes product excellence over excessive marketing spending.
Highlights consumer stories, emotional connections, and authenticity as drivers of brand loyalty.
Cultivating a Purpose-Driven Culture:
Fosters a balanced work-life culture at Lokai with initiatives like "Balance Fridays."
Steven and his team look for prospective employees who align with Lokai's values and mission.
Family as a Personal Anchor:
Stresses the grounding influence of family, especially kids, in maintaining perspective amidst business highs and lows.
Parting Wisdom for Entrepreneurs:
Steven encourages aspiring entrepreneurs to pursue their passions with a long-term vision, emphasizing the need for genuine dedication and passion.
Watch the full conversation on YouTube 👇
Follow Steven & Lokai on Social Media 👇
Ep 39: Steven Izen, Founder & CEO, Lokai